Effective and last updated: October 14, 2026
1. Remembering your choice
The first-party rbf_ad_preference cookie remembers your advertising choice for up to 180 days, subject to browser limits. Rejection also sets Microsoft’s _uetmsdns event-suppression preference for up to 180 days. These settings are shared across this domain.
2. Microsoft UET
UET tag 187280813 measures advertising visits. When allowed, identifiers can include _uetsid, _uetvid, _uetmsclkid and Microsoft cookies such as MUID. Their availability and duration depend on the browser and Microsoft’s configuration.
UET begins with advertising-cookie consent denied; limited measurement may occur without advertising cookies before a choice. Rejection sends denied, removes accessible first-party UET identifiers and applies event suppression. Microsoft-domain cookies are managed through Microsoft or your browser.
3. Change your browser preference
Use to allow or reject optional advertising cookies. Phone links work with either choice and without JavaScript. A permitted phone_click event measures a click, not proof of a connected call.
Rejecting cookies does not stop a telephone referral that you choose to make or its caller information. See Privacy Policy and Privacy Choices for the separate paid-call sharing model.